Join us around the Bonfire

Apparel Inspired by the Midwest

Meet Trixie - even though Trixie weighs 1,800 pounds, butterflies sure do scare her

Bonfire will donate 5% of profits to help the Second Harvest Foodbank of Southern Wisconsin "adopt" her

Milk is one of the most requested items at food banks but is usually not collected because of a lack of refrigeration

This temporary adoption will redirect Trixie's milk production to help those in need

Deer, Bratwurst and Beer
Wear the gear that reps the Midwest
Summer Nights and Boat Rides
The perfect hoodie for summer
Adopt a Cow

5% of profits help us "adopt" Trixie (a local cow) which allows us to provide milk to those in need

Support Local Businesses

All garments are printed and fulfilled by our small team in Appleton, WI

Biodegradable Packaging

We use eco-friendly, biodegradable packaging which reduces our footprint on the environment

ABOUT US

"Bonfire was created not only to inspire everyone else to get out and explore the Midwest, but it was also meant to inspire myself. I found myself trapped in this cycle every day and letting work consume me. I’ve always had that love for the Midwest, but I stopped taking the time to get out and enjoy it. Bonfire was created to motivate me to get out, detach from work, social media, all of the everyday distractions and explore more." - Matt

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